Taking over London: launching a luxury brand in the fashion capital

Fashion


Milan, New York, Paris, Berlin – there are lots of stylish, fashion capitals around the world, but none has quite the same long-lasting appeal or watertight reputation as London.

It’s one of those special and rare places where innovative, modern design and traditional craftsmanship don’t just sit comfortably side-by-side. They collide, work together and inform each other, resulting in fashion that’s in a league of its own.


Just look at the many outstanding designers that London’s given us, from Vivienne Westwood to Christopher Kane, for proof.

Whilst this rich heritage and vibrant scene makes it an exciting city, it also means fashion entrepreneurs looking to break into London have their work cut out making a name for themselves.

Competition is fierce and there’s not a lot of room left for new brands or business, but it’s not impossible to carve out space in Britain’s iconic capital.

Here are a few top tips for successfully launching a fashion startup in London. Take a look.

#1: finding gaps in market
As with any industry, identifying gaps in the market and unfulfilled customer demands is an unbeatable recipe for success in fashion.
And even in the cramped, busy city of London, there are opportunities waiting to be grasped – you just need to do some research and find the one that suits you.

For example, look at the rising demand for British-made cotton and knitwear within the luxury fashion world (the growth potential in this area is huge) and think about how you could capitalise on it. Don’t forget to check out emerging trends, like wearable tech, as well.

#2: securing a brand headquarter
London is a super inspiring place to run a fashion business, but that also means it’s extremely competitive. The biggest challenge for new brands is being noticed ahead of the more well-established names of the British fashion industry.

That’s why it’s essential you find the perfect location and property for launching your startup. Get your shop in the right area, within easy reach of your target customers, and you’ll be able to rival the Oxford Street giants.

Start your search using an online database, like Shop Property, to quickly browse shops for sale in different locations within your price range. Once you’ve narrowed down the results to your top five, arrange viewings and consider which local area would suit your brand the best.

#3: market your brand correctly
Luxury fashion is changing rapidly. Whereas it was once a fairly closed off industry run by an elite group, the rise of online influencers has opened it up to a whole new audience.

Now bloggers and Instagram stars have just as much or even more power than Vogue to win customers and sales for brands. Take advantage of this when marketing your new business.

Figure out which social media channel will resonate most with your target audience (Instagram or a blog, Twitter or Facebook) and focus your attention on growing a following. Create lots of content, drive traffic through PPC and establish relationships with luxury fashion influencers. It won’t happen overnight but you’ll eventually end up with a loud, recognisable brand presence.

Do you have any other top tips for fledgling fashion brands looking to make it in London? Leave a comment and let us know.

comments(0) views(29)

Gucci x Angelica Hicks T-Shirt

Gucci

IMAGE: GUCCI

If there’s one thing we can all agree on, it’s that the more we can’t get something, the more we want it. Which is exactly the case of this new limited edition collaboration between Italian luxury powerhouse Gucci and artist Angelica Hicks, whom Creative Director Alessandro Michele first discovered on Instagram (where else, right?).

Here’s the bad news. These tees (which were all illustrated by Angelica Hicks) will only be available for sale on Gucci.com in US and Europe, which means we in Singapore (and the rest of the world) won’t be getting easy access.
IMAGE: GUCCI

Known as #GucciGeeks collectively, a total of 11 designs are available, and each will be sold in their own corresponding tin, which we think is even more covetable than the actual tee. And only 1100 of these tees are available (11 designs x 100 each), with each tee individually numbered 1 to 100 just so you know they are truly limited edition.

Priced at GBP285 for each ‘tinned tee’ (that is, tee along with the really cool metal tin), you should start asking your colleagues/friends/relatives in the UK and Europe for help (or do what I did and order using Borderlinx and paying with PayPal), in case you really, really, really want it. Because the more we can’t have it, the more we want it.

Tag: Gucci T-Shirt

comments(0) views(25)

LOUIS VUITTON SORBONE BACKPACKS

Louis Vuitton

Louis-Vuitton-Sorbonne-Backpack

As if Louis Vuitton exactly knows what we want in a backpack suddenly comes an unexpected surprise from this French fashion powerhouse. Trendy, sophisticated, and street-smart, here is the Louis Vuitton Sorbone Backpack which might definitely change your usual backpack edits.

Embodying an urban with a touch of feminine design, this Louis Vuitton Sorbone Backpack is everything you could ask for in a backpack. With its Monogram Empreinte leather paired with golden color metallic pieces, this bag looks flawlessly and fashionably immaculate. Take a closer look, it sports the Monogram Empreinte leather all over its body except the front pocket, which is made in smooth leather with the house’s logo embossed. Aside from its trendy and elegant design, it also features 2 adjustable straps for shoulder carrying and 1 short handle for easy hand carrying. The Sorbone Backpack matches perfect to Louis Vuiton’s tradition of ‘travelling with style’ due to its urban yet feminine appeal.

There’s much more beauties to this Sorbone backpack than meets the eyes. If you look inside, you’ll be pleasantly surprised that it offers several compartments for your convenience. It actually features 1 interior zipped pocket and 1 interior double smartphone pocket and 1 exterior zipped pocket to keep your things organized.

Measuring 9.8” x 10.7” x 5.5” inches and is priced $2530 USD, $3050 CAD, $18000 HKD, ¥297000 JPY, $3150 AUD, ¥18900 CNY via Louis Vuitton boutiques.

Louis-Vuitton-Sorbonne-Backpack-2

Louis-Vuitton-Sorbonne-Backpack-3

Tag: Louis Vuitton Backpacks SORBONE

comments(0) views(22)

GIGI HADID’S NEW CAMPAIGN, DOUTZEN KROES DESIGNS SWIMWEAR, JESSICA ALBA IN ELLE AUSTRALIA

Fashion

Embracing stripes, Frida Aasen wears Elie Saab dress and Max Mara beltFrida Aasen stars in Tatler Russia. Photo: Alexei Hay
Gigi Hadid models Stuart Weitzman The Supersonic FlatGigi Hadid stars in Stuart Weitzman’s Spring-Summer 2017 campaign
Jessica Alba on ELLE Australia May 2017 CoverJessica Alba on ELLE Australia May 2017 Cover

comments(0) views(49)

EMILY DIDONATO STRIPS DOWN FOR NARCISSE MAGAZINE’S ‘NUDE’ ISSUE

Fashion

Emily DiDonato on Narcisse Magazine Spring-Summer 2017 CoverEmily DiDonato on Narcisse Magazine Spring-Summer 2017 Cover

Emily DiDonato gets her closeup on the Spring-Summer 2017 cover of Narcisse Magazine. In front of the lens of David Roemer (Atelier Management), the brunette stunner wears a dramatic, black lipstick look with wet hair and full eyelashes.

Related: Emily DiDonato Takes on Bridal Beauty for Vogue Paris

Posing for the magazine’s ‘Nude’ issue, Emily strips down for a sizzling spread. The American beauty goes bare with the exception of a few pieces from the likes of Chanel, Agent Provocateur and Roche. Nicolas Eldin worked on hair with makeup by Frankie Boyd and Yuko Wada on nails. 


COVER STORY: EMILY DIDONATO BY DAVID ROEMER FOR NARCISSE MAGAZINE SPRING/SUMMER 2017

Photographed by David Roemer, Emily DiDonato poses toplessPhotographed by David Roemer, Emily DiDonato poses toplessEmily DiDonato models pink Chanel dressEmily DiDonato models pink Chanel dressWearing the wet hair look, Emily DiDonato gets her closeup Wearing the wet hair look, Emily DiDonato gets her closeupFlaunting her body, Emily DiDonato wears Chanel Fine Jewelry ringFlaunting her body, Emily DiDonato wears Chanel Fine Jewelry ringEmily DiDonato shows off a smokey eyed makeup lookEmily DiDonato shows off a smokey eyed makeup lookEmily DiDonato wears Agent Provocateur trench coat and bodysuitEmily DiDonato wears Agent Provocateur trench coat and bodysuit
Model Emily DiDonato shows off her lithe figureModel Emily DiDonato shows off her lithe figureEmily DiDonato poses in Roche jacket and trousers with no topEmily DiDonato poses in Roche jacket and trousers with no topModel Emily DiDonato wears a glistening makeup lookModel Emily DiDonato wears a glistening makeup lookEmily DiDonato flashes a smile in this beauty shotEmily DiDonato flashes a smile in this beauty shotPhotographed in black and white, Emily DiDonato shows off the wet hair lookPhotographed in black and white, Emily DiDonato shows off the wet hair lookEmily DiDonato wears black lipstickEmily DiDonato wears black lipstickEmily DiDonato stuns in this closeup imageEmily DiDonato stuns in this closeup image

comments(0) views(53)

Since We Last Checked on Kelly Rowland, She’s Added a Ton of Bags to Her Collection

Other Brands

THE SINGER CARRIED THE SAME TWO CHANEL BAGS FOR THREE YEARS BUT HAS SWITCHED IT UP ENTIRELY SINCE THEN

comments(0) views(46)

Powered by pursesforums.online Designer Handbags sitemap